At Keller Williams Mega Agent Camp 2025 in Austin, Hudson Santana shared how our team approaches real estate as an investment and development platform. The focus was simple. Create value from concept to close, and do it with discipline.
Key takeaways
- Start with the deal story. Zoning, design, unit mix, and exit all inform the buy.
- Underwrite like a developer. Budget for site work, carry, contingencies, and realistic timelines.
- Create inventory. Work with landowners and builders to bring opportunities to market, not just wait for listings.
- Market the pipeline. Pre sell the vision with data, rendering quality, and buyer education.
- Protect the downside. Use conservative comps, rent assumptions, and phased release strategies.
Why this matters
Since 2014, our team has supported developers and investors on 496 properties and $483M in transactions across 126 towns. That experience shapes how we help clients find, build, and sell profitable projects. It also gives our agents a clear playbook for advising investors at every stage.
