Sell Your Home with Confidence
A Step-by-Step Plan to Sell in Greater Boston
Selling your home is more than paperwork. It’s a major life event and calls for a local expert who knows the Greater Boston market inside and out. Since 2014, the Santana Team has helped more than 726 sellers across Cambridge, Somerville, Arlington, Medford, and Greater Boston sell with clarity and confidence. We combine pricing strategy, marketing expertise, and a lot of hard work to showcase what makes your home unique and connect it with the right buyers for the strongest results.
Step 1: Share Your Goals
We start by listening to you.
Our process begins with your story. We take time to understand your goals, your timeline, and what makes your Greater Boston home unique so we can connect it with the right buyers. From there, we create a clear, customized plan that guides you through selling your home with confidence from start to finish.
Step 2: Price with Precision
Data-driven strategies to maximize value
Pricing is one of the most important decisions in selling a home. We ground our recommendations in real-time market data and comparable sales, then walk you through the factors that shape buyer interest. The goal is to position your home high enough to maximize value while staying competitive enough to draw strong offers. You will always have the final say. We provide the insights and strategy, and you make the decision.
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Get Your Home ValueStep 3: Making Your Listing Shine
Professional marketing that attracts Boston buyers
Today’s buyers start their search online, and first impressions matter. That’s why we invest in professional photography, detailed floor plans, and video tours that highlight your home. We promote your property across major real estate websites, search engines, social media, and agent networks. With more than 90 percent of buyers beginning online, our multi-channel marketing makes sure your home stands out in Greater Boston real estate and connects with serious buyers.
Step 4: Prepare to Impress
Staging and improvements that add value
We go beyond the basics to make your home stand out. Our in-house staging is designed to highlight your home’s best features and create spaces buyers connect with. Through our concierge program, you can make key repairs or updates now and settle the cost at closing. Backed by trusted vendors and hands-on support, we help your home look its best and position it for the strongest return in today’s market. According to the National Association of Realtors, staged homes typically sell for 3 to 5 percent more than similar unstaged properties.
Schedule AppointmentStep 5: Host Memorable Open Houses
Reaching the most buyers, rain or shine
Open houses are more than simple walkthroughs. They are opportunities to showcase your home at its best and create excitement among buyers. Our agents are ready to greet visitors, answer questions, and provide professional brochures that highlight your property’s features. We handle every detail so your home attracts the maximum attention, no matter the weather.
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Step 6: Negotiate and Close Smoothly
Protecting your interests every step of the way
Once offers arrive, we put our negotiation skills to work. From inspection contingencies to closing day, our team manages the details with transparency and care. We remind you of what matters and handle the rest behind the scenes so you stay informed without being overwhelmed. You can feel confident knowing every part of your sale is handled by experts committed to your success. Our closing process includes:
- Coordinating with attorneys and lenders
- Managing inspections and appraisals
- Preparing final documents and disclosures
- Scheduling smoke and water certificates when needed
- Overseeing final walkthroughs and handing off keys
These extra steps ensure your Greater Boston home sale closes smoothly, on time, and with nothing overlooked. Our goal is to keep sellers focused on what truly matters while our team handles the rest.
